Always be honest in your communications with people.

Never put clients over morals. 

Treat co-workers like family.

Remember that we're a tech company that makes and uses digital tools to help people, including ourselves, tell stories.

Above all else, we're vloggers, not journalists.  We value the power of the moving image and the spoken word.  We don't fear to take a position.  We understand that objectivity in news is impossible to achieve.

Be nice to everyone and love and value everyone.

We're not racist or sexist and don't tolerate racism or sexism.

We remember that all events are news and news-worthy to someone.