ZENNIE62MEDIA Predevelopment Content Development Consulting


Predevelopment Content Development Consulting is the creation of studies, models, and websites, to create and present financing models and market research applied to large-scale developments.


This area of ZENNIE62MEDIA service offerings is an outgrowth of Zennie Abraham's decades of work in shopping center retail market research, revenue estimates for proposed municipal bonds, tax increment financing and Mello-Roos-financing models for proposed development and economic development projects, and economic and fiscal model simulations of sports organizations and sports arenas.


Experience from the many work projects in those areas, combined with an expertise in system dynamics modeling and creation of web portals containing interactive simulations of the economic and fiscal behavior of proposed sports leagues and venues, were poured into the creation of Abraham's first startup, Sports Business Simulations. Sports Business Simulations, or SBS, developed online simulations of sports organizations for use in the classroom. SBS's website housed Abraham's online simulations: The Oakland Baseball Simworld and the XFL Simworld.

Sports Business Simulations sims were used as part of the curriculums of classes in 40 colleges and high schools over a period from 2003 to 2010.


Since Sports Business Simulations, Abraham has used his models as the foundation for policy analysis of proposed legislation, or form a stadium plan and financing model to help keep the Raiders in Oakland. In other cases, Abraham was hired to help with sports team retention efforts with undisclosed clients.


All of that experience is now offered by ZENNIE62MEDIA for clients.